Content creators have quietly found a home in one of the most exciting cities in India – Jaipur. Traditionally, Mumbai and Delhi have ruled the game of influencers; however, Jaipur has also now come up with creators who have loyal followers from the food, fashion, travel, and lifestyle spaces.
The most significant reason for this increase is the beauty of the city. From the royal architecture of Hawa Mahal, the vibrant old city, the luxurious heritage hotels, to the thriving café culture, there’s no shortage of ideas for Instagram-worthy shots in Jaipur.
Influencers have also found opportunities with the growth of destination weddings, luxury tours, and local businesses turning to influencers for marketing efforts.
In today’s digital landscape, brands are increasingly partnering with well-known content creators, as well as Micro Influencers in Jaipur, who can frequently generate greater engagement and build trust among their audience.
If you’re thinking about who to follow or you are preparing for your next influencer marketing campaign, here are some of the big influencers in Jaipur that you should pay attention to, create, and build your campaign around.
Top Jaipur Influencers At A Glance (2026)
| Instagram Account | Instagram handle | Profile link | Followers | Average Engagement rate |
| Gagan Chaudhary | @ganikgagan | https://www.instagram.com/ganikgagan/ | 615k | 3.66% |
| Harshita Kasera | @harshitakasera | https://www.instagram.com/harshitakasera/ | 331k | 1.62% |
| Dishi Jain | @dishi.jain5 | https://www.instagram.com/dishi.jain5/ | 605k | 18.15% |
| Jaipur food Vibes | @jaipurfoodvibes | https://www.instagram.com/jaipurfoodvibes/ | 10.7k | 1.22% |
| Beautiful Jaipur | @beautifuljaipur | https://www.instagram.com/beautifuljaipur/ | 959k | 0.78% |
| Being Jaipur rites | @beingjaipurrites | https://www.instagram.com/beingjaipurites/ | 829k | 0.90% |
| Pink city clicks | @pinkcityclicks | https://www.instagram.com/pinkcityclicks/ | 98.8k | 1.20% |
Top Jaipur Influencers (Insta Handle, Followers, and Engagement Rate)
1. Gagan Choudhary: Leading automotive and Lifestyle creator
If you’ve spent any time watching automotive content on YouTube or Instagram, chances are you’ve come across Gagan Choudhary. His work has gone beyond cars, as he is well-known for his car reviews.
His Instagram page has a blend of travel experiences, luxurious lifestyle moments, aviation-related content, and behind-the-scenes of his entrepreneurial journey.
The interesting thing about his content is that he engages the audience with his storytelling. Rather than just promoting products, he does what keeps his followers engaged: creating experiences.
Gagan is one of the best influencers in Jaipur for brands that want someone with both regional and national recognition.
Instagram: @ganikgagan
Followers:615k
Engagement Rate: 3.66%
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
2. Harshita Kasera: Fashion, Beauty & Travel Fusion
Harshita Kasera has managed to create a niche that bridges the gap between three very competitive sectors—fashion, beauty, and travel.
She not only posts about the contents of the outfits but also posts about her traveling experiences and lifestyle stories. This helps to portray her as more genuine and less promotional.
Her engagement rate is also decent for an account with her size of audience, as per the influencer analysis websites, which makes her a great choice for brands that want to have some interaction with her audience.
Instagram: @harshitakasera
Followers: 331K+
Engagement Rate: 1.62%
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
The results come from Speedy AI Influencer Analytics. The numbers are based on Speedy AI Influencer Analytics.
3. Dishi Jain: Creating a Community with relatable Content
It isn’t necessarily about lifestyle to be a successful influencer. In the case of Dishi Jain, the relatability is the strength that makes her the favorite of so many people.
Her content appears to be engaging and genuine, contributing to her high rate of audience engagement. From creating trending and relatable reels to posting glimpses of her daily life, her followers respond to her down-to-earth personality.
This authenticity is one of the main reasons why a growing number of brands are increasingly moving towards creators who can deliver large engagement rather than simply having large audiences.
Instagram: @dishi.jain5
Followers: 605k
Engagement Rate: 18.15%
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
4. Jaipur Food Vibes: Food
Of course, no list of Jaipur Food influencers can be complete without Jaipur Food Vibes.
This page is a go-to source for café, restaurant, street food, and unexplored places in the city. It’s like a virtual food guide for the locals and tourists of Jaipur.
From local kachori shops to traditional Rajasthani dishes and even high-end dining on the roof.
Instagram: @jaipurfoodvibes
Followers: 10.7K
Engagement Rate: 1.22%%
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
5. Beautiful Jaipur
Beautiful Jaipur is a popular Instagram page dedicated to showcasing Jaipur’s culture, heritage, and beauty.
If you are looking for a page to be a part of the community to promote Jaipur’s beauty on Instagram, Beautiful Jaipur is one of the most established pages!
The page highlights everything that makes Jaipur special – from the monuments to the cultural festivals, from the hidden gems to the local events. It serves as a tour guide for visitors and can also be a guide for locals to discover new experiences in their own city.
For tourism brands, hotels, restaurants, and event planners, Beautiful Jaipur provides direct access to an audience that’s interested in Jaipur’s lifestyle and culture.
Instagram: @beautifuljaipur
Followers: 959k
Engagement Rate: 0.78%
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
6. Being Jaipurites: Capturing the Pulse of the Pink City
Being Jaipurite is one of Jaipur’s most recognised social media communities.
It regularly features news about Jaipur, events, food reviews, stories, and trending things that happen around the city. Its message resonates very strongly with the residents and with those who have some connection to the city.
Its local user base makes it a valuable tool for businesses aiming to make a mark in Jaipur.
Instagram: @beingjaipurites
Followers: 829k
Engagement Rate: 0.90%
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
Current Events: Lifestyle, Culture & Community.
7. Pink City Clicks: Uncovering Jaipur’s secrets
Pink City Clicks is renowned for its ability to showcase Jaipur beyond the usual tourist spots.
Whether it’s a local spot for food, a cultural event, or something they haven’t yet tried, the page will get them to try out a new place. It’s very visual and frequently features out-of-the-way locales that seldom get covered in the more typical travel books.
The audience can be hugely beneficial to local brands, cafés, and tourism firms.
Instagram: @pinkcityclicks
Followers: 98.8K
Engagement Rate: 1.20%
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
Current events: Tourism, food & culture
8. RJ Kartik: Motivation & Storytelling
RJ Kartik has gained a huge following by sharing motivational stories, life lessons, and emotional narratives. His content is aligned with personal growth, positivity, and practical knowledge that resonates with the Indian audience. The reason he’s so special is that he can send valuable messages out in a simple story that captivates followers.
Instagram: @rjkartik
Followers:1.9M
Engagement Rate: 0.74%
Source:Last 10 reels record( Manually Checked on 3rd may,2026 )
9. Kareena Tekwani: Beauty, Makeup & Fashion
Kareena Tekwani is a well-known beauty creator in Jaipur. She posts makeup tutorials, skin care advice, budget-friendly beauty tips, and lifestyle tips. Being so relatable, beauty content is accessible to everyone around.
Instagram: @kareenatekwani
Engagement rate:3.55%
Followers:307K
Source:Last 10 reels record( Manually Checked on 3rd may,2026 )
CPD course for teachers aimed at helping them develop their skills and techniques in comedy and emotional storytelling.
10. Chitrangi Sharma: Fashion and Styling Creator
Chitrangi Sharma is a name that is synonymous with fashion-forward content, styling inspiration, and lifestyle updates. She is a regular contributor of ideas for outfits, trends, and fashion content and collaborations with fashion brands.
Instagram: @mydesipandora
Engagement rate:6.57%
Followers:100K
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
11. Shivani Puri: Fashion & Travel Creator, Shivani Puri
Shivani Sharma is a traveler as well as a fashion content creator. Her profile includes destination shoots, styling ideas, and lifestyle content aimed at the younger demographic who have travel and fashion interests.
Instagram: @shivisha_
Engagement rate: 22.7%
Followers: 30.2k
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
12. Nandini Jaiswani: Lifestyle, Travel & Fashion content creator
She has successfully established herself as an individual fashion, travel, and lifestyle content creator. She often posts ideas for outfits, travel advice, and a behind-the-scenes look at her business endeavors.
Her versatility in personal narratives and professional content creation allows her to resonate with viewers who are keen on staying updated with contemporary lifestyle trends. This versatility allows her to be a valuable asset for fashion, travel, and lifestyle campaigns.
Instagram: @ca.nandini_jaiswani
Engagement rate: 4.63%
Followers: 134k
Source:Last 10 reels record( Manually Checked on 3rd may,2026 )
13. Charu Goyal: Luxury Travel & Photography Creator
Charu Goyal is the name behind beautiful travel and luxury travel photography. Her Instagram is filled with glamorous hotels, exotic destinations, and travel experiences from all across India and abroad.
Instead of just taking photos on her travels, she concentrates on stories around these places and experiences, walking people through new locations and travel concepts. This makes her a good addition to hospitality and tourism brands.
Instagram: @travelwithcg
Engagement rate: 0.57%
Followers: 43.2k
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
14. Karishma Navlani: Fashion & Curly Hair Advocate
Karishma Navlani has found a special corner, as she has joined the fashion content with curly hair care to beauty tips as well! Her articles inspire creativity and confidence, and offer helpful styling and hair-care advice.
Her style and suggestions are appreciated by her audience and also make her one of the prominent beauty and fashion creators of Jaipur.
Instagram: @karishmanavlani
Engagement rate: 4.23%
Followers: 78.7k followers
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
15. Gauri Joshi: Jaipur Lifestyle & Local Experiences
Gauri Joshi is a writer of fashion, lifestyle, cafés, restaurants, and hidden places in Jaipur. Her articles serve as a tour guide for those who want to learn more about the city’s most interesting experiences.
Her local context is strong, which makes her highly relevant to any business, hospitality brand, or lifestyle campaign that needs to target audiences within the state of Rajasthan.
Instagram: @gaurrijoshhi
Engagement rate: 5.49%
Followers: 134k followers
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
16. Nitish Kumhar: Cybersecurity & Technology Educator
Nitish Kumhar’s areas of interest are cybersecurity, ethical hacking, and technology awareness. His posts teach followers about digital security, online safety, and new technology trends.
He is not only a creator of traditional lifestyle, but also has created a niche audience who are interested in learning and professional development, which makes him a standout creator in Jaipur’s digital ecosystem.
Instagram: @linuxndroid
Engagement rate: 1.85%
Followers: 42.5k followers
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
17. Jai Pareek: Self-Growth & Career Mentor
Jai Pareek is recognized for his work in educational creation in the areas of personal growth, career development, relationships, and life skills. His content is frequently about lessons that people don’t get in school.
His hands-on, educational philosophy has garnered him a loyal following who are seeking personal and professional development.
Instagram: @jaipareek
Engagement rate: 0.28%
Followers: 34.5K followers
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
18. Shwetambri Chaurasia: Beauty & Home Remedies Expert
Shwetambri Chaurasia writes about skincare, hair care, wellness and natural home remedies. Her followers follow her for practical beauty tips and for healthy life tips.
She has a knack for making things simple and affordable, and this has gained her followers who are searching for everyday beauty and wellness tips.
Instagram: @shweta_homeremedies
Engagement rate: 0.19%
Followers: 40k followers
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
19. Prateek Jain: Jaipur Coffee & Café Explorer
Prateek Jain builds a niche audience with his love for the coffee culture and café exploration. He offers information about coffee shops, cafes, and special food places in Jaipur.
Creators such as Prateek offer a direct shot at a very targeted audience who are interested in food and beverage recommendations, which is ideal for local food businesses and cafés.
Instagram: @the_steamingmug
Engagement rate: 0.42%
Followers: 14.8k followers
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
20. Avani Lekhara: Sportswoman, a public figure, and an inspiration
Avani Lekhara is one of the most recognizable public figures in Jaipur and a Paralympian. Her social media profiles serve as a source of inspiration for those who are facing similar challenges, as she shares her experiences of overcoming them and achieving success.
She is not just an athlete, but an inspiration to people in India. Avani is a well-respected voice for brands prioritizing empowerment, motivation, and social impact.
Instagram: @avani.lekhara
Engagement rate: 5.69%
Followers: 133k followers
Source: Last 10 reels record( Manually Checked on 3rd may,2026 )
You will be wondering how the engagement rate is calculated. Right?
How to find the engagement rate?
I will explain how I calculated the engagement rate. If you don’t have any paid software to check engagement. What you can do is check the last 10 reels of your influencer and calculate their likes and comments.
I used the same approach to calculate the engagement rate manually.
Formula for finding engagement rate
Why has Jaipur emerged as the top choice for influencers?
In the past few years, Jaipur has evolved from being a tourist destination to one of India’s most rapidly developing economies.
Jaipur has become a preferred destination for content creators, attracting influencers across fashion, food, travel, and lifestyle.
Here are the reasons:
1. Instagram-Worthy Heritage Locations
The impressive architecture is one of the main reasons that Jaipur is a favorite among influencers. The city is a wonderful place for the creators to get a different backdrop, like Hawa Mahal, Amer Fort, City Palace, Jal Mahal, and Nahargarh Fort.
For example, many Jaipur Fashion influencers often do ethnic-wear photo shoots at City Palace, where the royal ambiance is perfect for ethnic outfits.
2. Luxury Content, At The Price of a Mumbai Venue
Producing high-quality videos in Mumbai or Delhi can be costly. In Jaipur, the creators can choose from heritage hotels, boutique hotels, luxury hotels, and beautiful cafés at more affordable prices.
For instance, a lot of travel creators stay at heritage properties in Jaipur for creating luxury travel content without having to spend lakhs on production.
3. Destination Weddings Have Been On The Rise
Jaipur is one of the wedding hot spots in India. Thousands of couples opt for this city each year to celebrate their weddings.
This means there are tremendous possibilities for lifestyle bloggers, fashion entrepreneurs, photographers, make-up artists, and wedding influencers who are working with wedding planners and luxury venues on a frequent basis.
4. A Flourishing Food Culture
Jaipur is no longer recognized just for Dal Baati Churma and Pyaaz Kachori. The city now offers a vibrant blend of classic restaurants, rooftop cafes, theme restaurants, and high-end dining.
This expansion has led to the emergence of Jaipur Food influencers who give reviews on restaurants, find hidden spots, and make a restaurant more popular.
For instance, new cafés and food spots get featured on pages such as Jaipur Food Vibes regularly and quickly become popular among locals.
5. Outstanding City for Visitors to Travel to
Travel influencers are drawn to areas that have a combination of experiences that include history, culture, food, shopping, and luxury. It is Jaipur that ticks all the boxes.
From sunrise at Nahargarh Fort and shopping at Johari Bazaar to exploring Amer Fort, there is no dearth of ideas for creators.
That’s why Jaipur is always featured in Instagram travel reels and destination guides.
6. Jaipur’s evergreen Fashion and Handicraft Industry
Handicrafts, Block printing, jewellery, and Ethnic clothing have always been a part of Jaipur.
This means Jaipur fashion influencers often work closely with the local designers, boutiques, and jewelry brands.
Many creators create a festive collection and set up a bridal campaign in the backdrop of the royal architecture of Jaipur.
7. Growing brand collaboration opportunities
Brands are turning their focus from metro cities and moving towards regional creators.
Local companies, hotels, cafes, fashion shops, skin care companies, and startups are investing in influencer marketing campaigns to hit their target audiences.
This has paved the way for more income opportunities for creators in Jaipur.
8. The rise of micro influencers
Many businesses are going with Micro influencers over Celebrity creators.
This is simply because smaller creators tend to have more engaged followers and more trust from their followers.
For instance, a café in Jaipur may get higher results from the efforts of five local influencers than from a single celebrity influencer if it can afford to invest the entire amount.
9. Good Community Support for Creators
Over the last few years, the creator economy in Jaipur has expanded greatly.
Many creative professionals, like influencers, photographers, videographers, social media managers, and creative agencies, work closely together.
This supportive environment makes it easier for new creators to grow.
Throughout the city, there are a variety of influencer meetups and creator networking events.
10. A Perfect Blend of Tradition and Modern Lifestyle
One of the highlights of Jaipur is its ability to blend tradition with modernity.
Few cities can accommodate creatives to shoot in the morning at a palace that’s 300 years old, then work with a luxury fashion house in the afternoon, and then step out for an evening drink at a trendy rooftop café.
From travel influencers to lifestyle bloggers, from food creators to fashion influencers, and even micro influencers, this exclusive combination is for almost every niche.
How to check the right Jaipur influencer for your brand?
It’s not just about the number of followers; it’s about selecting the right influencer. The perfect creator must correspond with your business goals, target, and marketing. There are several important factors to keep in mind before working with a Jaipur influencer.
1. Check Audience Demographics
Always know who they are being followed by before working with an influencer. Consider age, gender, place, and interest to make sure you are reaching your target customers.
Example:
Having a Food Influencer from Jaipur whose followers are mainly from Rajasthan will most likely help you better than having a creator with followers from other countries.
2. Evaluate Engagement Rate
Having a lot of followers doesn’t always mean that you’re going to get results. Engagement rate is a metric used for gauging the level of engagement that a viewer exhibits with a piece of content through likes, comments, shares, and saves.
Example:
But the engagement from an influencer with 20,000 followers and a 6% engagement rate can be more meaningful than that of an influencer with 200,000 followers and a 1% engagement rate.
3. Review Content Quality
Analyze the quality of their videos, creativity, consistency, and style when using the content. Good content not only signifies professionalism but can also have a positive brand effect.
Example:
A high-end hotel in Rajasthan would be better served by someone who makes aesthetically pleasing video tours of the area, as opposed to someone who uploads mediocre videos with minimal editing.
4. Select a Target Audience that is relevant to the niche you have picked
The niche of the influencer should be in sync with your business category. A relevant audience will be more useful than a big audience that isn’t interested in your products or services.
Example:
A fashion boutique would find partnering with Jaipur fashion influencers to be a better option, and a restaurant might be better with Jaipur food influencers.
5. Check Previous Brand Collaborations
Check the influencer’s previous collaborations to see their track record in the promotion of brands and if their audience engages positively with sponsored content.
Example:
When an influencer has previously had a successful partnership with beauty or wellness brands, it could mean their followers are likely to accept similar items.
Types of Jaipur Influencers and Their Business Benefits
Jaipur Food Influencers
Jaipur food Influencers guide you to know the best restaurants, cafés, street food stalls, and area food experiences in Jaipur. They feature dining reviews, recommendations, and hot spots that push the envelope on where people decide to eat.
Benefits for Businesses
Whether it’s a restaurant, café, bakery, or cloud kitchen, food influencers can boost visibility, attract new customers, and build trust through genuine recommendations.
Jaipur Fashion Influencers
Jaipur fashion influencers create content about fashion, fashion tips, beauty trends, jewellery, and lifestyle inspiration. They will frequently work with neighborhood stores, designers, and fashion houses to exhibit new trends.
Benefits for Businesses
Fashion influencers are important for brands to connect with their target audience, increase product awareness, drive sales, and gain credibility in the real world through product promotion.
Travel Influencers
Travel influencers promote tourist attractions, cultural experiences, hotels, travel tips and destinations. They are particularly vital in boosting tourism and local activities in a city such as Jaipur.
Benefits for Businesses
Travel influencers can enhance hotel bookings, drive visitors, and boost brand recognition for travel companies and brands.
Lifestyle Bloggers
Lifestyle Bloggers post about their daily living, well-being, fashion, travel, productivity, and personal experiences. Their relatable content helps them make strong connections with their audience.
Benefits for Businesses
Lifestyle bloggers deliver genuine brand visibility and assist companies in establishing connections with their audience by means of trusted suggestions and interesting storytelling.
Micro Influencers
Micro influencers generally have smaller, yet more engaged audiences. They can be beneficial allies for brands, as their fans rely on their insights and suggestions.
Benefits for Businesses
Micro influencers are a cost-effective marketing option, have higher engagement rates, and have better targeting of the audience, resulting in quality leads and conversions.
FAQs
Who are the Instagram influencers who are promoting local brands and products in Jaipur?
Many Jaipur influencers work with local businesses, ranging from fashion to food, travel to beauty, and lifestyle. Popular creators such as Gagan Choudhary, Harshita Kasera, Dishi Jain, Jaipur Food Vibes, Beautiful Jaipur, and Being Jaipurites regularly feature local service and brands in their content.
Where can I find a list of popular Jaipur Instagram influencers collaborating with companies?
You can find Jaipur influencer lists through influencer marketing platforms, creator directories, and industry blogs. The resources typically provide follower data, engagement metrics, niches, and other collaboration information, which aids brands in finding the right creators to promote their campaigns.
Who are the top Jaipur influencers to follow on Instagram for fashion tips?
Harshita Kasera is one of the best Jaipur fashion influencers and lifestyle content creators to follow for fashion inspiration, styling ideas, beauty tips, and lifestyle blogs. Other popular Jaipur fashion influencers include Aishna Makhija, Deepika Sharma, and Charvi Dutta, who regularly post ideas for outfits, fashion trends, and style-related content with their followers.
Final Thoughts
Jaipur is no longer a tourist destination; it has become a thriving creator club. The city’s distinctive mix of history, style, cuisine, culture, and contemporary living experiences is ideal for influencers to expand their reach.
If you are looking for Jaipur’s fashion influencers, food influencers, travel influencers, lifestyle bloggers, or emerging micro influencers, there is no shortage of talented content creators out there creating content from the Pink City.
With the growth and evolution of influencer marketing, creators in Jaipur will continue to be significant in reaching audiences throughout India for brands.
Amazing info provided. I was looking for influencers for my fashion shop and kya tips provide kar sakte ho approach kaise krna hai and sahi price me kaise milega
Thank you! Surabhi 😊 I’m glad you found it helpful.
For a fashion shop, my suggestion is to focus on creators whose audience matches your target customers rather than choosing someone only because they have a large follower count.
A few quick tips:
* Check their average views and comment quality, not just followers.
* Start with micro-influencers—they’re often more affordable and usually have better engagement.
* Ask for their media kit or previous collaboration results before finalizing.
* Compare rates from 3–5 creators to get a fair idea of pricing, and don’t hesitate to negotiate.
If you’d like, let me know your budget and target audience, and I’d be happy to suggest the best type of creators for your campaign.