Posts by Aniket Grover

A decade ago, fashion companies relied on TV commercials, magazine advertising, and celebrity endorsements to draw in customers. Today, all that has changed. Instagram, YouTube, and TikTok are where consumers spend more time than fashion magazines.

Most fashion brands focus on running influencer marketing campaigns, but few of them know how to find relevant influencers on Instagram in the first place.

Jaipur is famous for its rich culture, vibrant markets, and traditional clothing. In recent years, the city has also seen several fashion bloggers and YouTubers who create content on styling, ethnic wear, western wear, beauty, and lifestyle. 

Content creators have quietly found a home in one of the most exciting cities in India - Jaipur. Traditionally, Mumbai and Delhi have ruled the game of influencers; however, Jaipur has also now come up with creators who have loyal followers from the food, fashion, travel, and lifestyle spaces.